Republic of Brown

Republic of Brownis the insider’s guide to Indo-cool that┬ácovers and shares the coolness of all things Indian with the world.

Mail list integration:

Automated subscription process for the weekly newsletter using Mailchimp API and integrated with Facebook to make it easier for the visitor to subscribe with just one click.

Facebook integration:

  • Article suggestions based on what your friends have liked on the site
  • Functionality to subscribe to newsletter with 1 click using Facebook API
  • OpenGraph tags generation for articles

Improved code base:

  • Reduced active WordPress plugins from 8+ to 2
  • Most of the required functionality is integrated in the theme functions.php
  • This reduced the memory footprint and improved site response times

New WordPress theme:

  • Liquid layout
  • Improved load times
  • jQuery Masonry and infinite scroll ready